What Makes a Great Real Estate Agent?

By Bill Ligety
Dec 01, 2021








December 1, 2021

What makes a great agent?

In this market people often assume ‘real estate is easy’ with buyers buying and sellers selling. Some say It seems the trail of buyers keeps coming to our mountain town, and sellers are naming their price and putting the house up for sale. It is not always like that, and Bill and I would argue that in a ’strong sellers market’ it is easy to be a successful realtor.
While there are many transactions occurring, the stakes are high for buyers and sellers, and we care deeply about the results with each Seller and Buyer we choose to represent.
So back to the question, What makes a great agent?
1) connections. We must maintain great working relationships with other agents in the market place. Working collaboratively allows us to learn about new listings or inside data on sales which are not otherwise obvious. Knowledge is power and having these details allows our sellers and buyers to make calculated and educated decisions for a home purchase or sale.
2) market knowledge. Not just what’s available, but what the possibilities are. In a market where we have very little standing invenorty at a given time, deep knowledge of the kinds of properties that exist in various areas becomes exponentially more important. In the past we could show buyers homes to help them see what is out there and what exists, for them to compare and contrast options. Now, we dont have that as a tool any longer. Instead we must rely on hte years of experience and insight as the backdrop of basis of education.
3) navigating the marketing and sales process. We are experts trained to help a seller and a buyer navigate smoothly and swiftly in Park City nd Deer Valley Real estate. We have lists of recommended vendors to call on, movers to help us in a pinch, and photographers and videographers on staff to make our properties shine.
4) staffing.  Our office has a staffing ratio of 1 staff member to support every 4 agents. This might not be something a prospective buyer or seller would think of, but if you consider what your Real Estate agent must do to be providing top notch services, having support staff to work on paperwork and manage back of house details allows us to focus on the client needs, finding the ideal property or studying market data and attending open houses, connecting with associates and be focused on selling our listings. If we are bogged down sitting behind a desk all day, we aren’t offering our buyers or sellers the very best we can.
5) communication. This is such an important aspect of our jobs. We must be able to effectively understand from Sellers and Buyers what is important to them in a search or sales process. Timing, financial goals, expectations of the process, and details once we have targets a desired home for purchase or strategy for selling.
6) execution.. We work year round to be ready to ‘jump’! This market is active and fluid. We must we on our toes and ready to shift at a moments notice. Being agile not only helps us find great opportunities for our buyers, but it allows us to act swiftly and follow our processes when we are working hard to meet a goal for  a client.
7) network. We have the privilege of working with the backing of a Luxury and world renown brand, Sotheby’s International Realty. In or office you will frequently hear us say “luxury is not a price point”, which is true. It is a an experience you get when working with us. We have a very strong track record of sales and happy clients, which we are so grateful for.

Sommet Blanc, Deer Valley Resort

By Bill Ligety
Feb 15, 2021

Summit Sotheby’s International Realty is pleased to be representing a new development next to Empire Lodge, named Sommet Blanc. The renderings we have seen from the internationally acclaimed architect, Tom Kundig, present a fresh, striking contemporary design. You may find their portfolio of work to be interesting; see the link below to understand the scope of their work.
Completion is scheduled for summer 2023, so this may be a project to consider positioning yourself for a future transition. We can assist you in learning about the development and proceeding with a $10,000 refundable deposit to hold a position in the selection process. Given the project’s exceptional location and the nearly non-existent land for new development, substantial interest is being generated. 2021.02.12-SB-AV Amenity Plans - DRAFT

Virtual Tours - Videos and 3D Matterport

By Bill Ligety
Apr 17, 2020

We are Utah's ONLY real estate brokerage that has the online platforms to deliver property videos, 3-dimensional tours, virtual reality and high resolution photography to the world's most trafficked real estate websites. We don't just shoot and produce these assets in-house, we ensure that they are seen by buyers no matter where they may be. That is why we've invested in exclusive, proprietary systems that provide our clients' properties with the best in online media delivery. With stay-at-home orders across the country, buyers are seeking out and interacting with properties for sale that feature this level of media.

Contact us today for more information.

Our Online Presence Helps Buyers and Sellers

By Bill Ligety
Apr 15, 2020

Summit Sotheby's International Realty has always been committed to providing our clients with the most innovative digital tools to capture the eyes of buyers around the world. Now more than ever, these tools are differentiating our clients' properties – providing an online marketing experience like no other. We invite you to learn more about the propriety tools and marketing that are essential in today's marketplace, tools that simply cannot be duplicated or imitated.

Please contact us for more information about our available listings or to discuss a marketing plan for selling your home.

Deer Valley Dream Home

By Bill Ligety
Apr 10, 2020

Dreaming of a new home in Park City? Virtually tour listings with 3D Matterport for example 21 Silver Dollar Road. Contact me for more information and additional virtual tours.

Deer Valley Dream Home

By Bill Ligety
Apr 08, 2020

Dreaming of a new home in Park City? Virtually tour listings with 3D Matterport for example 8045 Woodland View Drive. Contact me for more information and additional virtual tours.


Visit the National Parks Online

By Bill Ligety
Apr 06, 2020

While sheltering at home, you can still enjoy 32 National Parks online. Highlights include Utah's very own "Mighty 5". Click here to visit the National Parks.

Navigating Unprecedented Times

By Bill Ligety
Apr 03, 2020

As Essential Service Realtors, we're here to help.

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